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Adina World Beat Beverages
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Adina World Beat Beverages : ウィキペディア英語版
Adina World Beat Beverages

Adina World Beat Beverages is a manufacturer of coffee, tea and juice drinks based in San Francisco, California.〔(【引用サイトリンク】title= Adina World Beat Beverages )〕 The company was founded in 2004〔 by Magatte Wade-Marchand, Greg Steltenpohl (one of the co-founders of Odwalla Inc.) and Dominique Leveuf. Adina is led by "an international team of entrepreneurs from Odwalla, SoBe and Peet's Coffee" and has worked to preserve traditional beverage recipes from around the world from "being replaced by cola drinks distributed by multinational corporations".
Adina manufactures the drinks from "sustainable" ingredients obtained through fair trade and sourced from small-scale farmers in places like India, Guatemala, Indonesia, and Ethiopia. The company says it works to aid to impoverished farmers.〔
==Origin==

Magatte Wade-Marchand came up with the idea to found a beverage company when she visited her native Senegal and found that cola had replaced traditional hibiscus drinks.〔 Worried that the drinks and the heritage would be lost, Wade-Marchand approached Greg Steltenpohl, who had recently left as head of Odwalla Inc., and asked for help to begin a company. He agreed, and, with his wife, Dominique Leveuf, the three began the company. Adina for Life is headquartered at 660 York Street in San Francisco, California.〔 To fund the start-up, the founders contributed heavily; in addition, the trio raised $5 million in investments in early years.
The company sells a variety of beverages based on drinks from around the world in 14 fluid ounce bottles, mainly to the San Francisco Bay Area. However, the company is promoting their products in large cities throughout the United States like New York City and Austin, Texas.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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